Up Funnel Marketing API

Up Funnel Marketing API

This API enables the promotion of Flex Pay Buy Now, Pay Later options anywhere in the shopping journey. Offers can be embedded next to merchant pricing to let users know monthly pricing is available and the estimated monthly payment amount. By displaying Up Funnel ‘From Pricing’, it informs customers that they can use Buy Now, Pay Later before reaching the Checkout page.

The input of this API is the order information related to what the user is purchasing. It also takes merchant information that helps with eligibility. The output are offers that include loan attributes like monthly payment, APR, etc.

Flex Pay does some of the work for the merchants by returning disclaimers, FAQ’s and marketing text to display up funnel.