Campaign Targeting

A new feature has been added to the Order schema to support 0% APR Campaigns. This feature enables partners to create precise campaigns targeting specific user segments with 0% APR promotions. Previously, partners could use filters like "date range" or "flight origin or destination" for campaign targeting. Now, partners can set up campaigns independently and send the data to Uplift for targeting.

Here’s how it works:

Partner ABC wants to offer a special promotion to their Gold Membership users for flights departing between August 1st and August 15th. They create the campaign "August Special - Gold Membership" in their CRM or Campaign system. Partner ABC contacts their Account Manager to set up the campaign on the Uplift side.

When a user, identified as a Gold member, interacts on their website, the partner sends "Campaign=August Special - Gold Membership" in the order schema. This ensures the user sees special pricing based on both the trip date and their membership status.

Users can belong to multiple campaigns simultaneously. These are sent in order of priority in the order schema, with the highest priority campaign taking precedence when a match is found.

"campaigns": [
    {
        "code": "ABC",
        "order": 1 // ==> 1st
    },
    {
        "code": "BCD",
        "order": null // ==> 3rd
    },
    {
        "code": "CCC",
        "order": 2 // ==> 2nd
    },
    {
        "code": "DDD",
        "order": null // ==> 4th
    },
]

For more schema details and examples, refer to the campaigns section [here].